Summary: Modern prospecting requires a balance between technology and human contact - and AI Agents show how to combine automation, scale and empathy to transform results in different sectors.
If there is a consensus in the sales world, it is that prospecting has always been one of the greatest challenges. Cold lists, time wasted on contacts that don't move forward, high acquisition cost, and difficulty generating pipeline predictability.
At the same time, the current market requires speed, personalization, and efficiency. Leads don't want to wait days for a response, nor do they want to receive a generic message that doesn't solve their real need.
This is where the discussion comes from: Should prospecting be done by humans or by artificial intelligence?
The most strategic answer is: for both.
The future (and present) of prospecting is hybrid, combining AI for scale and automation with Humans for empathy and closure.
With the advancement of AI Agents, it is possible to eliminate much of the inefficiency of the business process. They perform critical steps that were previously done manually:
These steps represent 60% to 70% of the time of a human SDR, which can now be redirected to more strategic and higher-value conversations.
According to McKinsey (2023), companies that apply AI in sales register up to 50% reduction in CAC and 35% more in conversions.
Despite technological progress, sales are still - and will continue to be - based on reliance. There are irreplaceable elements in the journey:
That is to say, AI paves the way, but it's the human who closes.
The integration between AI and humans is already happening in different sectors. Let's look at some scenarios:
The consumer interested in buying a car seeks information in real time: prices, availability, financing, exchange conditions.
👉 Result: less loss of hot leads and more efficiency for sellers.
Someone accessing the site of an educational platform may be in doubt between courses, certifications, or plans.
👉 Result: more qualified leads, ready to invest in education.
A potential customer accesses a technological solution page.
👉 Result: reduced sales cycle and pipeline predictability.
By uniting AI + humans, your company wins on three fronts:
At Nuvia, we believe that prospecting should not be 100% human or 100% automatic. The most efficient model is Allbound, uniting inbound and outbound, AI and humans.
Our AI Agents:
👉 With this, our customers have reached up to +35% in conversions and -50% in CAC, in real operations.
What about the role of humans?
The sales team enters at the right time: when the lead is already hot, qualified and ready to talk about the solution.
The discussion about “Will AI replace salespeople?” It loses meaning when we understand that the real advantage lies in collaboration.
Companies that understand this complementarity will come out ahead.
Prospecting is, by nature, complex and exhausting. But with the hybrid approach — AI + humans — it ceases to be a process full of friction and becomes a predictable revenue generation system.
Be in B2C (such as dealerships and edtechs) or at B2B (such as SaaS and services), AI Agents ensure agility and scale, while sellers offer trust and closure.
👉 At Nuvia, we are already building that future with AI Agents Allbound. Visit www.nuvia.co and discover how to transform your prospecting into a hybrid, intelligent and highly profitable process.
