AI to enrich lead lists

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The impact of bad lists

B2B companies spend on average up to 52% of the time of SDRs to validate leads manually (Inside Sales Benchmark Brazil 2024).

Incomplete or wrong contacts generate:

• Rework
  
  
• Low conversion
  
  
• Increased CAC
  
  
• Fragile pipeline
  
  

The problem is clear: There's no use generating volume if quality doesn't exist.

Like the AI changes the game

AI applied to lead enrichment allows:

1. Real-time update
   
   
   • Check job titles, emails, phone number, LinkedIn, sector, and signs of intent.
     
     
2. Detecting hot opportunities
   
   
   • Change of leadership, investment round, expansion, or new hires are signs of interest.
     
     
3. Smart segmentation
   
   
   • Filter accounts according to ICP, prioritizing companies with greater potential.
     
     
4. Complete automation
   
   
   • It avoids rework, freeing up SDRs to focus on qualified opportunities.
     
     

Measurable benefits

• 50% less time spent on manual validation
  
  
• 35% more conversions
  
  
• Faster and more predictable sales cycle
  
  

According to McKinsey (2024), companies that apply AI to lead enrichment reduce on average 40% operational waste, increasing return on investment in prospecting.

Nuvia: enriching leads with intelligence

A Nuvia Intelligent Prospecting Platform automates enrichment:

• Leads captured via inbound and outbound are automatically validated
  
  
• Complementary data from companies and decision makers are updated
  
  
• Signs of intent identify who should be prioritized
  
  
• Integration with CRM guarantees history and complete control
  
  

Practical example: a technology company generated 2,000 leads/month. After getting rich with Nuvia:

• 1,400 qualified leads were delivered to the pipeline
  
  
• Conversions increased 38%
  
  
• SDRs reduced manual labor time by 55%
  
  

Conclusion

Lists without accurate data are expensive. AI allows automatically enrich, validate, and prioritize leads, generating real pipeline and hot opportunities.
With Nuvia, lead enrichment becomes strategic, scalable and predictable.

Summary: AI not only improves lists, but transforms lead generation into concrete business results, and Nuvia delivers that advantage in an integrated way.

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