How to create secure LinkedIn campaigns on Nuvia: limits and best practices

LinkedIn is one of the most powerful platforms for prospecting and building professional relationships. However, like other social networks, it imposes usage limits to protect the quality of the user experience and prevent spam practices.

At Nuvia, our module of Campaigns was designed to allow you to automate and scale your reach in a way safe and intelligent, In campaigns Outbound 4.0. Unlike other tools, at Nuvia you have the The power of AI to create your messages: just provide some inputs, such as the link to your product or a document about your product or service, and our AI agent generates pitches and sequences adapted to the context of each lead. If you want, you can review and approve each message before sending.

Understanding the limits per LinkedIn account

LinkedIn limits are applied per individual account (sender) and not per campaign. This means that:

• If you run two campaigns at the same time, the daily limit for invitations and messages will be divided between them.
• Exceeding these limits may result in temporary blocks, notifications, or even more severe restrictions.

Referral limits for invitations

• Connection invitations: about 100 per week (~20 per day on free accounts; up to 30—40 per day on Premium/Sales Navigator accounts).
• Messages: Approximate limit of 100 to 150 per week, depending on the health of the account.

It is worth remembering: these numbers are not official LinkedIn numbers, as they do not openly disclose these restrictions, but they are the values recommended by specialists and automation providers.

Sequence of actions on Nuvia

With our campaigns module, you can create a sequence that includes:

1. Sending connection invitations
2. Sending messages after a connection invitation has been accepted

This simplifies setup and helps keep your account in compliance with the limits. But still, it's important to note:

• The sending of invitations must be distributed throughout the week, without exceeding the recommended limit.
• Messages can only be sent to accepted connections, which naturally reduces volume and makes personalization even more valuable.

Safe automation best practices

To avoid blockages and ensure that your campaigns perform at their best:

1. Start slowly (warm-up):

If your account is new or not very active, start with 5 to 10 invitations a day and gradually increase until you reach the recommended limit.

2. Vary your shipments throughout the day:

Avoid shooting everything at once. Nuvia already helps with this by distributing shares, but maintaining cadence is essential.

3. Personalize your messages:
   
   • Invitations with short, human notes have higher acceptance rates.
   • Generic or very commercial messages reduce engagement and can generate complaints.
4. Monitor your results:
   
   • Observe invitation acceptance and message response rates.
   • Adjust your tone and target audience based on the results.

Practical setup on Nuvia

You don't have to worry about manually adjusting these limits on Nuvia. Our platform already ships in a way cadenced and automatic, respecting good practices and the secure limits of LinkedIn.

Our integration with specialized providers ensures that shares are distributed securely while respecting account limits.

Best Recommended Practices

1. Keep the cadence progressive: Don't start with everything, new accounts should grow little by little.
2. Personalize your messages: AI already adapts to the context, but if you want to add human refinement, Nuvia offers you complete freedom.
3. Monitor metrics: track acceptance and responses within the platform.
4. Avoid generic lists: the more segmented your audience, the better the result.

My account was disconnected, what should I do?

It's common for LinkedIn to disconnect your account without warning when it identifies activities that seem automated. This doesn't necessarily mean that your account has been permanently blocked, but it's an important warning sign.

Stay calm and check what situation you fall into:

1. Only the account was disconnected: Just log back in as usual.
2. Disconnected account with a warning when trying to log in: LinkedIn may ask you to confirm recent activities or accept an alert message.
3. Obligation to accept the Terms and Conditions again: Very common. LinkedIn requires you to confirm that you comply with the rules before continuing.
4. Temporary lock:Some functions (such as sending invitations or messages) are suspended for hours or days.
5. Identity verification request: You may need to confirm via SMS, email, or even send an identity document.
6. Suspension of specific features: In some cases, the account remains accessible, but LinkedIn only limits invitations or messages for a few days.
7. Permanent lock: The account is permanently deactivated. It usually only happens in cases of recidivism or excessive abuse.

How to act in each case?

Don't panic: most of the time, this is just a temporary check.

Follow the instructions that appear: accept terms, confirm your identity, or wait for the period of the blockade.

Reduce the pace: When resuming use, decrease the rate of invitations/messages.

Monitor alerts: the sooner you act, the lower the chances of a more severe blockage.

Conclusion

LinkedIn prospecting works best when it combines respect for the limits of the platform with human and personalized messages. When setting up your campaigns in Nuvia, you not only protect your account, but you also build stronger and long-term relationships.

Use your invitations wisely, focus on the quality of the connections, and let Nuvia's automation take care of the safe cadence of your campaigns.

Sources:

• https://phantombuster.com/blog/social-selling/linkedin-limits/
• https://help.heyreach.io/en/articles/9892903-how-to-configure-my-sending-limits#h_a9715d858a
• https://developer.unipile.com/docs/provider-limits-and-restrictions 

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